Zea mays L.
East-West Seed’s revolutionary sweet corn varieties were responsible for developing a whole new market. Farmers quickly adopted these hybrid varieties which combined the waxiness of glutinous corn with superior eating quality and the sweetness of sweet corn. Alongside other hybrid traits like uniform growth and high-yield, success in the market triggered huge growth both in the sale of sweet corn seeds and within the sweet corn processing sector. In just a decade, East-West Seed’s hybrid waxy sweet corn turned the crop into an important export for Thailand. Since then, the waxy sweet corn market has expanded into the Indonesian, Vietnamese, Myanmar, Filipino, and Malaysian markets.